Mar 20, 2019
Dr. Minette Riordan is the award-winning entrepreneur and bestselling author of The Artful Marketer: A Fundamental Business Guide for Creative Entrepreneurs. She has over 17 years’ experience as an entrepreneur and a decade as speaker. Dr. Riordan shares with audiences around the world how to entwine creativity, productivity, and profitability in order to “claim your creativity”. Her mission is to empower women to share their creative genius in the world so they can make global change—something only done when you step up and claim that creativity within you. She is a writer, poet, and a lover of coffee and dragons. Tune in and listen.
Last year when Dr. Riordan was on the show the conversation became quite vulnerable and emotional – and I can thank her enough for going places that a lot of people are afraid to go, and it was an honor to have her back on the show again. In this episode we dig into connecting into your gifts and the broader spectrum of what creativity really is – the mediums it can manifest and how not to just compare your creative gifts to others when there are plenty of spaces where your own genius can shine and how to bring innovation and creativity across the board. This means the engineer, the accountant, the salesperson, the marketer, and the designer are all in the same room when you decide how it is your team needs to innovate.
She leaves us with the challenge to look back at what it was we loved to do as kids – build forts, hang out with imaginary friends, and having stories that tie in everyone in the whole neighborhood. The seed that connects to your current creativity stems from there, and it is easy to forget it.