Aug 2, 2018
Katrina Sawa is a complete powerhouse business coach that kicks her clients, and their businesses, into high gear. She takes inspiration and ideas and transforms them into smooth-running money-making businesses that help her clients grow. Katrina is the creator of Jumpstart Your Marketing and Sales Systems and is the author of Love Yourself Successful—tying together 31 years of experience in sales and marketing so she can motivate and educate entrepreneurs through annual events, virtual trainings, free webinars, and one on one coaching. As you’ll see. She is an energetic speaker who has been featured on Oprah and Friends XM radio, NBC, and the CW. Among other accolades and achievements, Katrina has also received a Business of the Year award from her local chamber and was awarded the National Collaborator of the Year award by the Public Speakers Association.
Katrina sees a lot of people balk and stumble when first putting themselves out there with their products, service, and knowledge. They have experience and talent, but when they first enter the market they undersell themselves because they’re new. They may price themselves lower, offer way more for less—even though they are just as capable as everyone else in their space. New entrepreneurs also tend to overlook the value of systems and technology—things that once in place allow them to not have to work so hard at the beginning. Putting effort up front to establish channels for workflow, communication, and cash flow are critical when starting up.
When looking for business coaches, Katrina says you should definitely shop around. When starting up you might want to go with someone with a broad view lens. They can take into account how much money you currently have, how much you need to make, what your target and goals are for where you are at right now.
For Katrina—her goal is to help someone make a lot more money doing what they love to live a happier life for themselves. She might ask questions that go deep, like “Is your husband really supportive?” “Do you really value yourself?” “Are you taking care of yourself?”